Young men between the ages of 18 and 35 have always been a prime target for advertisers and one of the most reliable place to find that demographic is at boxing matches. Boxing and the martial sports like MMA attract an audience of over 75 % young men.

One of the best factors of boxing match sponsorship is “scalability” – advertising is open to many levels of engagement from small local gym competition to major World Title Fights with global television audiences of millions.

Creative thinking can go a long way in gaining good exposure for a brand.  Advertisers have been known to position logos on anything from the ring to the ropes to the boxers bodies.

There are more than 100 fight promoters in the USA alone – however fewer than 20 handle the really high-profile boxing events. Recently a group called The Boxing Promoters Association launched that allows potential sponsors and advertisers to buy ad inventory across all the major markets.

Generally the prime real estate at boxing match is the main sponsorship patch placed at the center of the boxing ring’s. This places the advertiser quite literally at the centre of the action however whilst being in the center of the ring is the most visible way to advertise, sponsors can and do place their branding just about everywhere including the ring ropes, the rope seperators, corner post padding, and on the ring apron and ring skirt.

Product categories known to do well with Boxing Advertising

The following products are known to do well -

• Alcoholic Drinks
• Sports Drinks
• Car Dealers
• Gyms and Fitness Centres
• Supplements
• Travel Agencies
• Gambling

Fight Fan Demographics

• Boxing fans are almost 90% male.
• 29% of fans are 18 – 34 years old.
• 48% of fans are are 35-49 years old.
• 23 % of fans are over 50 years old.

Prices

What you can expect to pay for sponsoring a boxing event will vary widely based on the size of the event. A small sponsorship at a local gym boxing match could cost under $200, whilst a premium sponsorship package at a heavily promoted fight might cost in excess of 1/2 million dollars.

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Boxing Ring Floor Configuration

Raised Platform – As most boxing rings are of the “raised floor” configuration the floor will rest on a frame constructed of either steel or wood. Most new rings today are constructed with a steel frame providing the advantages of steel and “modular” construction allowing the ring to be able to be relocated quickly and easily.

Layer 1 – Plywood Floor:

Sheets of Marine Grade Plywood between 20 and 25mm thick provide as laid in a staggered pattern on top of the steel platform, a retaining lip runs around the outside perimeter of the platform to prevent the plywood from moving once in place.

Birds eye view of the plywood floor typical of a transportable steel frame boxing ring. Note the staggered pattern of the 2400 mm x 1200 mm sheets.

Layer 2 – Foam:

A 20 mm – 25 mm layer of high density foam either in roll form or the interlocking  “jigsaw” style is placed over the plywood floor of the boxing ring.

Note: Various sanctioning bodies specify slight differences in the thickness of the floor foam.

Layer 3 – Boxing Ring Canvas

The floor canvas in a boxing ring  is described in measurements of  ” ounce ” A rating of between 15 oz and 18 oz is typical in a very high quality canvas floor. The canvas will require lashing eyelets evenly spaced at a maximum of 300 mm intervals so that it maybe be securely attached to the boxing platform effectively sandwiching the layers of materials together.

Boxing Ring Canvas can be supplied to a colour of your choice, the colours most typical are  Red, Blue, White, Black, Green, Yellow, Brown

Generally the promoter will wish to “control” all advertising opportunities but in any event there are several “placement opportunities”  on the physical ring itself that you should be aware of and prepared to have the discussion.

• The ring skirt is an excellent place for sponsors banners you should consider opportunities to safely and securely fasten the banners to the ride side.

• Some sponsors on larger fights might even pay for a floor canvas to be marked up with their logo or advertisement. If you do this make sure you allow enough to cover the cost of the canvas as well as the artwork as naturally this canvas cant be used again.

• The reverse side of the round cards is a great place for you to promote your own business make sure you include a simple tag like “ring hire” and your telephone number.

There are several World Class Boxing product distributors that have chosen Thailand as their manufacturing base partly due to the strength of Muay Thai – the National sport of Thailand – and partly because of the economic advantages of manufacturing in a still developing county.

We use the Thailand units of measurement system which is the metric measurement system so we refer to the use of millimeters and kilograms in our articles and any currencies quoted are in USD.

I hope you enjoy our website and the information we provide about making your own boxing ring, if you have any questions please feel free to drop us an email at admin@boxingring.org.

If you require any more information or have any questions about our privacy policy, please feel free to contact us by email at admin@boxingring.org.

At www.boxingring.org, the privacy of our visitors is of extreme importance to us. This privacy policy document outlines the types of personal information is received and collected by www.boxingring.org and how it is used.

Log Files

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Some of our advertising partners may use cookies and web beacons on our site. Our advertising partners include ….

These third-party ad servers or ad networks use technology to the advertisements and links that appear on www.boxingring.org send directly to your browsers. They automatically receive your IP address when this occurs. Other technologies ( such as cookies, JavaScript, or Web Beacons ) may also be used by the third-party ad networks to measure the effectiveness of their advertisements and / or to personalize the advertising content that you see.

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You should consult the respective privacy policies of these third-party ad servers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices. www.boxingring.org’s privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites.

If you wish to disable cookies, you may do so through your individual browser options. More detailed information about cookie management with specific web browsers can be found at the browsers’ respective websites.

Build your own portable sturdy Boxing Ring from plans.

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What You Receive

illustrated Advertising Guide

And at the end of construction – what are you left with?