There is always an audience of young males at ringside for potential advertisers.

Young men between the ages of 18 and 35 have always been a prime target for advertisers and one of the most reliable place to find that demographic is at boxing matches. Boxing and the martial sports like MMA attract an audience of over 75 % young men.

One of the best factors of boxing match sponsorship is “scalability” – advertising is open to many levels of engagement from small local gym competition to major World Title Fights with global television audiences of millions.

Creative thinking can go a long way in gaining good exposure for a brand.  Advertisers have been known to position logos on anything from the ring to the ropes to the boxers bodies.

There are more than 100 fight promoters in the USA alone – however fewer than 20 handle the really high-profile boxing events. Recently a group called The Boxing Promoters Association launched that allows potential sponsors and advertisers to buy ad inventory across all the major markets.

Generally the prime real estate at boxing match is the main sponsorship patch placed at the center of the boxing ring’s. This places the advertiser quite literally at the centre of the action however whilst being in the center of the ring is the most visible way to advertise, sponsors can and do place their branding just about everywhere including the ring ropes, the rope seperators, corner post padding, and on the ring apron and ring skirt.

Product categories known to do well with Boxing Advertising

The following products are known to do well -

• Alcoholic Drinks
• Sports Drinks
• Car Dealers
• Gyms and Fitness Centres
• Supplements
• Travel Agencies
• Gambling

Fight Fan Demographics

• Boxing fans are almost 90% male.
• 29% of fans are 18 – 34 years old.
• 48% of fans are are 35-49 years old.
• 23 % of fans are over 50 years old.

Prices

What you can expect to pay for sponsoring a boxing event will vary widely based on the size of the event. A small sponsorship at a local gym boxing match could cost under $200, whilst a premium sponsorship package at a heavily promoted fight might cost in excess of 1/2 million dollars.